Virendra and Jyotsna were the face of the agency for us. They took ownership and led all the conversations, be it on strategy, creative or execution and their energy was fantastic. Despite the ongoing pandemic they were able to deliver an outstanding production for the OCB TVC ‘Rok Sake Toh Rok Le’.

Their pack designs were the best, took the brand many notches higher, looked premium and had a clutter-breaking stand out, while capturing a strong functionality of ‘3 steps to smoothness’ very clearly. The work tested well in research and we were able to galvanize the whole ABD organization to deliver an outstanding relaunch. I am sure it will go on to be one of the best relaunches in the alco-bev category.

After leaving Triton, their passion for the brand didn’t reduce and I was comforted when they volunteered to support on anything we may need their help on. With their key strengths in Strategy, creative and execution, I am sure they will add value to any client they work for. I wish them all the best in their new venture.

I have had the fortune of knowing Virendra for about 14 yrs now. He brings on board a lot of passion, which is very nicely complemented by a very well-researched understanding of the task at hand, and a very clean, efficient and effective way of working.

Our partnership with Jyotsna is relatively new – have worked together for a little over an year now. However, in such short time, she has not only impressed us with extraordinary creatives built upon a very sturdy foundation of customer-understanding, but she has also helped the brand leapfrog from a functional platform to a more relevant and yet ambitious emotional position.

Having both Jyotsna and Virendra work together is witnessing sheer magic unfold. The team is a very seamless and efficient left brain – right brain combination, and between the two, forms a complete, if compelling, package. They are very good at understanding the business problem, translating that into brand goals and formulating creative solutions for the same. Perhaps the last but equally note-worthy strength of the duo is to be able to quickly iron out issues and get the ball rolling – which ensures that the well founded strategic plans actually take shape.

I have known Virendra for more than 2 decades now. He and his team have played a pivotal role in rejuvenating the Officers Choice brand which saw sales rise meteorically from 6 million cases in 2008 to 34 million cases in a span of 10 years. Virendra is a  professional par excellence. He spends a lot of time in understanding the clients’ business and has the knack of finding clutter breaking solutions that meets the brand objectives. Virendra is extremely passionate, committed and is truly Mr Dependable. He has a great understanding of all domains in the advertising business and there is a lot of clarity in his thought process.

My interaction with Jyotsna started almost 2 years ago. Within a short span, she has impressed us all at ABD with some outstanding work. She has the ability to think out of the box and find truly differentiated and unconventional ideas that bring alive brand propositions.  She goes beyond the creative brief and actively immerses herself into the brand.

Virendra and Jyotsna as a team complement each other very well. They have a very collaborative approach and come out with holistic solutions as a team.

My tenure as Head of Brand and Marketing at Yes Bank was significantly enhanced by the professional and creative genius of Virendra Saini. A mastermind behind our most celebrated advertising campaigns, including the brand-defining ‘Ek Shabd, a YES can change your life’ and the patriotic ‘India Bole Yes’, Virendra’s strategic prowess brought our brand ethos to life, resonating with millions.

Beyond his professional excellence, Virendra is a person of remarkable character. His empathy towards both clients and team members alike sets him apart as not just a leader, but a fine human being. This rare combination of business acumen and genuine compassion is what makes Virendra a truly empathetic business leader.

Virendra’s ability to connect on a human level while driving hard-hitting campaigns has not only won him respect in the corporate realm but has also fostered lasting relationships built on trust and mutual respect. As he embarks on his new venture, I am confident that Virendra will continue to inspire those around him with his heartfelt leadership and strategic vision.

The true testimony is not about words alone but actions. In today’s times when brands change agencies every 2 years, we continued to work with Viren for over 15 years from launch to success of growing into one of India’s largest financial brands. That longevity and authenticity is what best describes Virendra and his team.

I am glad to know that after putting in more than 25 years in Triton, looking after communication, brand building and associating with us, Virendra has decided to start his own enterprise along with Ms Jyotsna Bhat. I remember those days when we started by introducing brand Fortune. Starting right from logo, font, colour to creating the first television advertisement of Fortune on the thought of ‘Guilt Free Eating’.

Over the last 20-22 years Virendra has been instrumental in developing more of our brands such as Raag, Raag Gold, Kings, Bullet, Aadhar working on all our categories like oils, Fortune Rice, Fortune Wheat Flour, Fortune Besan, Fortune Pulses, Fortune Soya Nuggets and Ready to Cook Fortune Khichdi.

Virendra had the conviction, consumer understanding and ability to convince the team on how to create differentiation in each of the product that we launched.

Virendra’s insights on multiple frying as USP for Raag Gold Palmolien has been successful and today this brand is number 2 in India. There are several such stories worth enumerating.

My association with Ms Jyotsna Bhat has been for a short period of 2 years. She has added to the creative immensely. She has been instrumental in many of our latest ads bringing in consumer insights and her creative talent is seen in the Tvcs.

Virendra has an in depth understanding of the problem statement and looks at things from a practical lens. He looks at the bigger picture without ignoring the minutest detail. Jyotsna, on the other hand, brings great value with her creativity and understanding of the target audience precisely. 

They do a deep dive in terms of understanding the product, micro-market and the target audience before they get onto their drawing boards. Together they make a great team and the success of our recent campaign is the greatest testimony of their work.

Virendra Saini has partnered with United Breweries Limited for over two decades and over this period he has gone well beyond a regular agency-client relationship.

His understanding of our category surpasses many in my own team and his ownership of our requirements is well entrenched in finding creative solutions to complex business problems. He is someone we can trust to get the job done.